The self-sufficiency of the city or district is determined by its ability to satisfy absolutely
different categories of needs: both from the point of view of residents and from the point of view of nature, and from the point of view of corporations. In our case, we assumed as a basis three main groups:
1. Residents of the city and life in the city.
2. Business community.
3. Science, education and culture.
The internal infrastructure primarily determines self-sufficiency of the area, which, in turn, will depend on the city planning and the existing real estate.
In fact, the basic vital needs of person meets business. Therefore, let's begin the
standardization of the city functioning with business and real estate.
The buildings in general.
To achieve self-sufficiency in the area, you should start with zoning. On average, the areas are divided into circles, with a radius of 500 to 1000 m. Each of this area should have the self-sufficiency potential.
One of the tempting ideas may be a decision to divide the city by areas: one area is for
trading, another is for offices and the third is for housing, etc. In our view, this is a deadend way. Complete opposite way is required. In one building can and should co-exist completely different categories of businesses and people. Without division into classes or according to their profitability and so on. Restrictions should be based only on the business specifics and the required resources.
The first floors of buildings.
One of the rules of retail (food, street, DIY, shop, etc.) place defines the whole strategy.
With mistake at site selection, we get a strategic miscalculation that cannot be made up for tactics.
Typically, the premises on the first floor are better suited for retail and catering due to the close proximity to pedestrian flows.
This item should be taken into account in the overall city development strategy. Thus, it is necessary to design the structure of the city and buildings in a way to provide opportunities for various categories of businesses to grow and develop.
The second floors.
On the second floors feel quite comfortable not only back offices, but also hotels, hostels, co-workings, etc, For this category the close presence of pedestrian traffic is not critical so much, but further more important is the proximity to the infrastructure, allowing to serve themselves and their customers.
The objective will be achieved through the correct approach to the general urban
development policy of the city, and the carrying out of the previous recommendations.
Third floors and above.
From this floor and above – minimum restrictions. Here feel very comfortable both the
representatives of the previous groups, and ordinary private housing.
Restrictions in this segment are not as binding as the competition and the market itself will determine the rules, which will be useless to contradict with.
For example, an individual who wants to open a grocery store on the 3rd floor or building materials outlet will face his speedy bankruptcy, as this format requires close proximity to the client, in other words,- on the first floor. Strategic miscalculations can't be made up for tactics.
About the benefits.
Using this approach, we save a huge amount of resources in the planning of the entire
district. Instead of calculating probabilities, it is best to choose a strategy in which this
necessity tends to zero.
Our approach is based on proven approaches in the business development, from small to large enterprises. The decision-making system for opening of an institution has long been invented and tested by the major market players (McDonald's, Walmart, Auchan, Metro, IKEA, WeWork, KPMG and etc.). Now the points.
1. For residents of the city and life in the city. First of all, the wealthier district is, the less
time people will waste on transportation, less their personal time will be wasted in general and they will have more opportunities for their own leisure time.
In the present state of affairs, people have to deal with rather long everyday travelling,
stucking in traffic jams, being nervous, etc. According to our calculations, only moving from the shop to home may take up to 40 minutes. Let's assume these trips happen once a week. Thus, over the year people lose in traffic jams more than 30 hours. In fact, today most of the population spend 30 hours on the destruction of the nervous system, transport infrastructure also doesn't get benefit from it, and the overall picture for the city also does not encourage optimism.
This decision will allow people, if not to forget about personal transport, however, greatly reduce the need of using it, because the district is adjusted for them.
2. For business. Everything is rather obvious here. Due to the first point, the business gets happier and more relaxed clients. Second, the business gets happier and more successful employees. Third, the system of business development gets radically simplified. For example, selection of only one of the premises for any kind of business includes approximately 120 criteria, 28 photos, 1 potential site, more than 80 variants of objects. It takes more than 120 man-hours.
From the unobvious. The more variegated people we have, the more ideas we can
generate. Such system would allow various industries coexist and communicate with each other. Instead of wasting time and energy on the cohesion of the city, the city itself will decide what it really needs.
3. For science, education and culture. The first two groups provide an excellent
environment for this category. Due to the lack of segmentation of the area into separate pieces, we create a unified rich organism, which is wishing (or not) share their ideas and thoughts with each other.
No science, no education and no art can develop in vacuum, without presence of the
audience and its' opinions.
What we actually create.